The Work Comes First
Most design firms will tell you that the client comes first. At KCD, the work comes first, unequivocally. Every effort we make, every muscle moved, is with a singleness of purpose: create good work. And if the work is good, the client is happy because it accomplishes it’s goal: effective communication. When your well-honed brand or message is effectively communicated, your business benefits. You may arrive in our office thinking you need a bulk mailer when what you really need is a well-placed ad on Facebook. You may hanker for a website populated by parrots and palm trees, but what your brand needs is a heavy dose of Helvetica and some white space. Our team has the tools to make these strategic choices, and educate you. We don’t operate inside the traditional client/firm paradigm. We invite you in as a crucial team member who possesses all the dreams and goals for your company, who understands your business better than anyone else. Then, together, we make critical, strategic decisions that will benefit your company.
What is the Work?
And what is the ‘work’? In the larger, conceptual scheme of things, it refers to some Platonic form representing good design. But to you, it means a lot of things: logos, brochures, web design and development (simple to complex), executive summaries, annual reports, print ads, business cards, letterhead, ad banners, blog design, marketing plans, product development, press releases, public relations. Essentially, we operate as that missing department in your company without the overhead associated with an in-house department. My team is your team, and we welcome you to put our resources to work creating, strategizing, implementing and benefitting your company.